Employment Marketing
Is There Anybody Out There?
You’ve hired recruiters and agencies, and have implemented the traditional approaches. Resumes are trickling in, but the candidates aren’t converting to employees. What’s next?
A New, Smarter Approach to Employment Marketing
That's right we said, smarter. By applying marketing best practices to recruitment, we’ve developed a new approach to employment marketing that goes beyond recruitment advertising and employee communications.
Together, OHO works with you to:
- Raise your company awareness
- Retain employees and attracting candidates
- Craft targeted messages, positioning your company as an employer of choice
- Keep your company top of mind
- Engage passive and active candidates
Ultimately, we help candidates understand the job opportunity that is knocking at their door so they walk into yours.
Work with Our Senior Experts – Every Day
With our 30 years of marketing know-how, Internet savvy, and creative genius, we help you convert talented candidates to employees.
As an interactive firm, we know the ins and outs of how the web really works, including new tools and technologies, and how to best maximize it for you. For example, Internet advertising offers unprecedented audience and geographic segmentation allowing you to deliver messages to specific candidate types. OHO helps you micro target your message to fill specific needs. We conduct in-depth tracking of visitors to your web site and deliver analytics to demonstrate online campaign effectiveness. The knowledge we gain helps us make both strategic and tactical decisions. Sometimes the data tell us to refine your media plan, other times it might tell us to make a small adjustment to how candidates apply for a position via your web site. We do what it takes so you make the most of your budget. Now, that’s employment marketing done right.
Focus on Life Sciences & Technology
Reaching the hardest to reach is quite a challenge and our focus means better creative, more informed strategy, and more clarity of message. That adds up to more resumes in your in-box, more candidates in the door, and more new hires.
- Employment marketing campaigns
- Media strategy: online, events, print and out-of-home
- Website design and development
- Advertisements
- Social media strategy and campaigns
- Employee referral programs
- Recruitment brochures
- New employee orientation packages
- Career fair booth design and materials
- Online job description submission
- In-depth tracking and analysis
Synta Pharmaceuticals Case Study
Synta Pharmaceuticals discovered how our unique approach delivered their desired results. We helped them dramatically increase their flow of resumes, driving people to their website while measurably increasing their name recognition. Our campaign with Synta has been recognized with over 10 awards for creative excellence.
