OHO Beats out Mullen and Arnold Worldwide For Best in Show

Church marketing campaign steals awards from national brands

Cambridge, MA – This April OHO, a Cambridge-based integrated marketing agency, beat out hundreds of other entries to snatch the Best in Show at the New England Direct Marketing Association Awards for Creative Excellence. OHO claimed the award for its highly successful 2005 campaign for the Vineyard Christian Fellowship of Cambridge.

"This is phenomenal. It shows that great creative doesn't have to cost millions of dollars," said Jason Smith, managing partner of OHO. "Whoever thought a marketing campaign for a church would ever win a Best in Show award? But this show is about results and this campaign certainly returned them for our client."

The campaign increased the Vineyard's attendance of the general public by 26%, while doubling attendance in their target market of college and graduate students in a market that is less than 2% churchgoers. OHO's campaign topped campaigns for national brands, such as Jetta, VW, AAA, General Motors, Dell, Fidelity, Sealy, Lending Tree, Xerox, and CVS, produced by the regions' large agencies.

"The campaign hit exactly the right tone," said Brian Housman, executive pastor at the Cambridge Vineyard, "The campaign captured our culture and promoted our church without offending other churches. The strategy OHO developed was fantastic and the results exceeded our expectations."

In addition to Best in Show, OHO grabbed five gold awards and four silver awards throughout the night for direct marketing and transit campaigns for The River church in Manhattan and Healthy Futures' website: www.doinitright.org

About OHO

OHO is an integrated marketing agency that is an established leader in award-winning communication solutions. OHO provides web, brand and identity development, and marketing and promotional services.

About the NEDMA Creative Excellence Awards

The NEDMA Creative Excellence Awards is a regional competition for marketing and communication professionals involved in the concept, writing, and design of marketing and communication programs and print materials. The NEDMA awards are celebrating their silver anniversary of serving as an industry benchmark for excellence in creative design. www.nedma.com