We’ve been undertaking some annual reviews of our higher education clients’ websites to develop on-going mobile strategies. We want to understand the trends and how to best engage their audience: prospective students.
What's new, what's next, what's best, and how it all fits in to a successful digital marketing strategy… Get inside our head with these helpful resources—from blog posts to best practices guides—written by our team of experts.
If you’ve already been playing around with Vine or the new Instagram Video, you know that creating videos has never been so easy. With just a steady hand (or even better, a sturdy tripod!), some creativity and a little bit of ingenuity, you’re on your way to engaging site visitors with great video content. Here are a few easy ways to add video to your site.
Making your way through law school is no small feat, but these days what happens after graduation can be the real challenge. The job market for newly minted lawyers is incredibly tight, so law school students are scrutinizing schools more carefully than ever before making their selection. They want to be set up for success when it comes to finding their first job in the field. One thing many have come to recognize is that experiential education prepares them for what's ahead more effectively than other education methodologies.
The landscape has dramatically changed for colleges and universities, but your RFP process may not take into consideration the new site your institution needs. From mobile to social media, SEO to online learning integration, today's college website is a learning and communications tool. Making sure your RFP includes all the moving parts your site needs helps you know going in how long your new site will take, what resources you need to make it a reality, and map clear goals from the outset.
After putting in four years (sometimes more!) of hard work, graduation is more than more than a marker of academic success. It's also an initiation into a huge community of alumni. Creating a online destination for geographically diverse individuals to come together and network was only part of the goal for the Brandeis Alumni and University Relations team. They wanted to update their web presence, build a user-centered destination that encourages visitor engagement, and integrate various platforms.
Engineering is Elementary develops programs and curriculum to bring the STEM fields, Science, Technology, Engineering, and Math to all elementary aged children. The program is developed by Boston’s Museum of Science serves as a cornerstone for expanding knowledge and access to science, math, and engineering education.
We are very happy to work with them in launching their new drupal website www.eie.org!
We are thrilled to be working with the great team at seventh generation on the launch of their new enhanced drupal site.
In additional to new streamlined branding the website was re-envisioned to align the product experience on the website with the same experience in the retail location. Product shelf pages now resemble true shopping shelves and display the full breadth of products offered by 7th Generation.
Mobile devices, by definition, go everywhere users go. Depending on location, mobile contextual engagements are almost limitless. Yet, mobile users still expect the same robust experience they get from their desktop. With the global shift towards mobile, creating user experiences that meet these inherent challenges of limited real estate and unlimited contexts can seem daunting.
With nearly 30% of the 18 million college students over age 25, American colleges and universities are tailoring their programs to reach these "non-traditional" college students with more flexible evening and weekend classes, fully online programs, and hybrid programs that combine classes offered both on- and off-site. As degree completion options expand and student expectations of program offerings grow, schools need to know how to reach these students.
Upcoming Webinar: Reaching Adult Learners with Online, Hybrid, and Traditional College Degree Programs
Join us for a webinar as OHO's Managing Director and Chief Creative Officer Jason Smith shares 5 years' worth of nationwide research in best practices for reaching the adult learners segment for college and university distance learning and online/on-site hybrid programs. The webinar, entitled "Reaching Adult Learners with Online, Hybrid, and Traditional College Degree Programs," will be hosted live, by OHO, this Thursday, November 15th at 12:00 pm.
Space is limited, so reserve your spot today: Register Now.
It's awards season for the web community and OHO is kicking things off with some exciting news: for our work on nonprofit organization Root Capital's website refresh, we've been named a finalist for the 2012 MITX Interactive Awards in the Nonprofits & Government category!
News Publishing Evolved - the Vineyard Gazette Launches Drupal-Powered Site Featuring Responsive Design
Usability Has Changed
Pop quiz: when was the last time you checked your personal email on your laptop or desktop computer? If you answered "don't remember," chances are you're part of a growing trend of email users who are, rather than powering on their old, dusty desktops, using their mobile devices (tablets, smartphones, etc.) more and more to consume email and web content.
As OHO works with colleges and university marketing, communications and recruitment offices on developing effective Internet strategies, this is one of the key questions we are asked.
Our conclusion and advice to our clients – developed from over 5 years of student surveys and focus groups – that the answer to this question varies based on the type of degree: undergraduate, graduate or professional degree.