If you’ve ever had one of those days at work, you’ve probably fantasized about being your own boss and calling the shots. Or maybe your passion for a great idea blossomed into a small business with a life of its own. No matter whether you’re still planning your next more or you’ve already started your own company, taking all the help you can get along the way can be key to your success. Enter Aileron.
What's new, what's next, what's best, and how it all fits in to a successful digital marketing strategy… Get inside our head with these helpful resources—from blog posts to best practices guides—written by our team of experts.
Creating personalized user experiences that encourage customers to take a specific action can help you meet your marketing and business goals, but you’ll need to leverage best practices to do it right.
Join John Money, Drupal Site Architect at OHO Interactive, on Tuesday, September 24th at 1pm ET for this webinar in partnership with Acquia and find out how you can build strong relationships with users by offering unique experiences.
We’re excited to announce our silver sponsorship of Drupaldelphia, the annual conference for Drupal developers, administrators, designers, and end-users.
If you missed our recent webinar in partnership with Acquia on Best Practices for Creating Responsive Websites, no need to worry. We've summarized the key takeaways below and you can view the recording at the end of this post.
We’re excited to announce our sponsorship of the HighEdWeb Annual Conference in Buffalo, New York on October 6-9. The conference will draw close to 800 participants and will feature keynote speakers Steve Wozniak, co-founder of Apple Computer Inc. and chief scientist at Fusion-io, and Scott Stratten, President of Un-Marketing.
If you’ve ever gone through the process of selecting an interactive marketing partner, you know it’s no small decision. There are a number of criteria to consider in your evaluation, from methodology and approach to office location and industry expertise. But sometimes, no matter how many meetings you have and questions you ask, you end up not getting quite what you expect.
Recently our team has been asked this question while presenting webinars and conference sessions, so we thought it was time to share our thoughts on the topic here.
A website redesign project is a major undertaking. There's so much to think about, questions to ask, things to consider. We've covered what to put in a higher education RFP, but for projects not in higher ed, the needs are different. That's why we've created this guide for organizations outside of higher ed. Before you reach out to prospective partners, use this guide to map out your project plan and identify your priorities.
We’re excited to be partnering with Acquia for an upcoming webinar on Best Practices for Creating Responsive Websites. Join Akeem Williams, Principal User Interface Developer at OHO Interactive and Eleni Stathoulis, Creative Director at OHO Interactive at 1pm ET on Tuesday, September 3rd to learn what you need to know to plan your responsive website design.
Click here to register or read on for more details about the webinar.
As we roll toward the start of another academic year, the competitive landscape in higher education continues its shift. Reaching prospective students in a meaningful way has never been so important. Institutions that embrace the changing environment are setting themselves up for success while those that stick with the status quo may not fare so well. One institution getting out ahead is The University of Scranton.
We’re happy to announce that OHO was highlighted in the recently released, “Digital Clarity Group’s Guide to Service Providers for Web Content and Customer Experience Management.” The guide offers a comprehensive view of digital agencies and systems integrators in North America, honing in on 42 service providers. OHO, among others, was reviewed across a number of criteria including:
These days having a presence on social media is a must. Social networks are the place to interact with your audience and building meaningful connections. But there are lots of social networks from which to choose and you have limited time and resources. So how do you identify which network you absolutely can’t ignore and which you can? When it really comes down to it, not every social network is right for every organization. Even Facebook.
OHO's recent webinar, Planning For Your Higher Ed Website Redesign with Jason Smith, gave a thorough overview for digital strategists looking to improve their institution’s website. Webinar attendees heard specific tactics they can take to ensure a smooth process. If you missed the webinar, you can watch the recorded version at the bottom of the post. We’ve also summarized the top 5 key takeaways below.
Join us for a webinar on Thursday, August 8th featuring OHO Interactive Managing Director and Chief Creative Officer Jason Smith. He'll be sharing valuable tips and best practices for planning your website redesign.
We’ve been undertaking some annual reviews of our higher education clients’ websites to develop on-going mobile strategies. We want to understand the trends and how to best engage their audience: prospective students.
If you’ve already been playing around with Vine or the new Instagram Video, you know that creating videos has never been so easy. With just a steady hand (or even better, a sturdy tripod!), some creativity and a little bit of ingenuity, you’re on your way to engaging site visitors with great video content. Here are a few easy ways to add video to your site.
Making your way through law school is no small feat, but these days what happens after graduation can be the real challenge. The job market for newly minted lawyers is incredibly tight, so law school students are scrutinizing schools more carefully than ever before making their selection. They want to be set up for success when it comes to finding their first job in the field. One thing many have come to recognize is that experiential education prepares them for what's ahead more effectively than other education methodologies.
The landscape has dramatically changed for colleges and universities, but your RFP process may not take into consideration the new site your institution needs. From mobile to social media, SEO to online learning integration, today's college website is a learning and communications tool. Making sure your RFP includes all the moving parts your site needs helps you know going in how long your new site will take, what resources you need to make it a reality, and map clear goals from the outset.
After putting in four years (sometimes more!) of hard work, graduation is more than more than a marker of academic success. It's also an initiation into a huge community of alumni. Creating a online destination for geographically diverse individuals to come together and network was only part of the goal for the Brandeis Alumni and University Relations team. They wanted to update their web presence, build a user-centered destination that encourages visitor engagement, and integrate various platforms.