If you’re thinking about redesigning your website, you’re probably considering a responsive design. Responsive website design is fast becoming the standard for providing an optimized web experience for mobile users, and while we’ve been talking about it for a while, it still feels new to many.
What's new, what's next, what's best, and how it all fits in to a successful digital marketing strategy… Get inside our head with these helpful resources—from blog posts to best practices guides—written by our team of experts.
A symbiotic relationship is defined as a close, prolonged association between two or more different organisms of different species that may, but does not necessarily, benefit each member. Or it can be defined as a relationship of mutual benefit or dependence.
Both are accurate when talking about content and SEO.
To consider one without thinking about the other would be a fail.
If you’ve been keeping up with marketing trends, you’ve probably heard more and more about content marketing over the last year. Believe it or not though, the idea that “Content is King” goes way back to 1996 when it was first outlined in a speech by Bill Gates. And while many things have changed in the nearly 20 years since, the one thing that remains the same is the importance of creating quality content.
OHO’s Jason Smith, Founder and Chief Creative Officer, will be presenting at the upcoming The Face of Finance Conference hosted by the User Experience Center at Bentley University on October 30, 2013. His session, Improving Online Lead Generation For Bank Applications: How To Increase Conversions Without Changing Your Third-Party Software Products, is part of the one-day forum for financial services and user-centered design industries.
We’re proud to announce that OHO’s Dave Sawyer, Solutions Architect, will be delivering two sessions at the upcoming Drupaldelphia conference on Friday, October 11. Dave’s Drupal expertise runs deep – he’s been developing with Drupal since version 5 and specializes in architecting Drupal solutions and scoping large Drupal projects.
Mobile has changed how Higher Education institutions use their websites to communicate with current and prospective students.
With mobile traffic on the rise for higher education websites, testing mobile site performance must be part of the digital strategy. Use this handy infographic to understand how mobile is growing, which devices visitors are using to access your site, what type of information they are looking for, and how you can effectively reach both current and prospective students.
If you missed our recent webinar with OHO's John Money and Jeremy Duffy on using Drupal to build an integrated digital engagement platform, not to worry. We’ve put together the following recap and you can watch the recorded webinar here, at your convenience.
Our recent webinar with Acquia, How to Personalize Content to Drive Customer Action, offered an overview of techniques and best practices for incorporating content personalization into your marketing strategies. If you missed the live webinar, you can read on for a recap or you can watch it on-demand here.
Picture it. You’re basking in the glory of having just launched your new website, complete with responsive design, and the praise is rolling in. Sometimes you find yourself on your desktop, clicking the bottom right corner of your browser window and moving it left, then right, then left again, watching the content cascade and expand. It’s a beautiful thing. But deep down you know there’s more to be done. It’s time to start thinking about responsive design for the digital properties you use to drive traffic to your website.
Join OHO Interactive's John Money, Drupal Site Architect and Jeremy Duffy, Senior Drupal Developer, on Tuesday, October 1st at 1pm ET for this webinar in partnership with Acquia to learn how you can build a digital engagement platform that integrates your third-party applications and keeps your marketing machine running smoothly.
If you’ve ever had one of those days at work, you’ve probably fantasized about being your own boss and calling the shots. Or maybe your passion for a great idea blossomed into a small business with a life of its own. No matter whether you’re still planning your next more or you’ve already started your own company, taking all the help you can get along the way can be key to your success. Enter Aileron.
Creating personalized user experiences that encourage customers to take a specific action can help you meet your marketing and business goals, but you’ll need to leverage best practices to do it right.
Join John Money, Drupal Site Architect at OHO Interactive, on Tuesday, September 24th at 1pm ET for this webinar in partnership with Acquia and find out how you can build strong relationships with users by offering unique experiences.
We’re excited to announce our silver sponsorship of Drupaldelphia, the annual conference for Drupal developers, administrators, designers, and end-users.
If you missed our recent webinar in partnership with Acquia on Best Practices for Creating Responsive Websites, no need to worry. We've summarized the key takeaways below and you can view the recording at the end of this post.
We’re excited to announce our sponsorship of the HighEdWeb Annual Conference in Buffalo, New York on October 6-9. The conference will draw close to 800 participants and will feature keynote speakers Steve Wozniak, co-founder of Apple Computer Inc. and chief scientist at Fusion-io, and Scott Stratten, President of Un-Marketing.
If you’ve ever gone through the process of selecting an interactive marketing partner, you know it’s no small decision. There are a number of criteria to consider in your evaluation, from methodology and approach to office location and industry expertise. But sometimes, no matter how many meetings you have and questions you ask, you end up not getting quite what you expect.
Recently our team has been asked this question while presenting webinars and conference sessions, so we thought it was time to share our thoughts on the topic here.
A website redesign project is a major undertaking. There's so much to think about, questions to ask, things to consider. We've covered what to put in a higher education RFP, but for projects not in higher ed, the needs are different. That's why we've created this guide for organizations outside of higher ed. Before you reach out to prospective partners, use this guide to map out your project plan and identify your priorities.
We’re excited to be partnering with Acquia for an upcoming webinar on Best Practices for Creating Responsive Websites. Join Akeem Williams, Principal User Interface Developer at OHO Interactive and Eleni Stathoulis, Creative Director at OHO Interactive at 1pm ET on Tuesday, September 3rd to learn what you need to know to plan your responsive website design.
Click here to register or read on for more details about the webinar.
As we roll toward the start of another academic year, the competitive landscape in higher education continues its shift. Reaching prospective students in a meaningful way has never been so important. Institutions that embrace the changing environment are setting themselves up for success while those that stick with the status quo may not fare so well. One institution getting out ahead is The University of Scranton.