OHO has launched a web site redesign for ourselves and added a new logo with branding as "OHO Interactive." Why the change in the name? Simply, we wanted to be clearer about what OHO does and where in the market we fit. The name is refined and the branding updated but we're keeping the same great talent, expertise, and focus. Check out the new site to keep current with new capabilities and customer success stories from OHO!
What's new, what's next, what's best, and how it all fits in to a successful digital marketing strategy… Get inside our head with these helpful resources—from blog posts to best practices guides—written by our team of experts.
Acquia, the commercial support company for Drupal software, welcomed OHO into its partner program in 2008. Drupal is open source social publishing software that empowers individuals, teams, and communities to easily publish, manage and organize a wide variety of content on a website. Tens of thousands of people and organizations have used Drupal to power scores of different web sites, including community web portals, corporate web sites, social networking sites, personal web sites or blogs, and much more.
After 7 years as the top content web site for working women with cancer, CancerAndCareers.org recently engaged with OHO to update their site. Design changes include improved navigation and clarity, restructured content, and better access to new community features such as an online Career Coach, an online diary and special interest publications. These updates follow an upgrade to the content management system to improve the ease of publication and site maintenance.
causemedia and OHO partnered to research, plan and build the new website www.addictionanswers.com. Developed to serve teens and young adults, Addiction Answers, is led by the Massachusetts General Hospital's Addiction Recovery Management Service (ARMS). The new web site provides a series of multimedia tools to help guide people on addiction treatment and recovery. This site serves a broad audience of parents, schools, counselors, and young adults facing addiction challenges.
OHO developed an interactive system for handling applications for the Asian University for Women, based in Chittagong Bangladesh. With an integrated user interface, prospects can now complete and submit enrollment and financial aid application online, simplifying administration and streamlining the enrollment process. The Asian University for Women provides higher education opportunities to women throughout Asia and is supported by the Cambridge Massachusetts based Asian University for Women Support Foundation.
We at OHO are starting our 11th year in business. For the past 10 years OHO has been creating great marketing solutions, interactive campaigns, web sites, and web solutions. In a market that can be tumultuous at times we are especially proud to still be working with our very first client. As we move forward into our second decade we're recommitting ourselves to deliver creative, valuable, and innovative online solutions. We hope that we'll all be working together and can welcome you to our 3rd decade!
2 Webinar Times: January 13 at 8:30 AM ET and 12:30 PM ET.
Especially for museum executives and marketers, this 20-winute webinar will focus on overcoming obstacles to increased attendance in a declining economy. We will address these topics and more:
- Turning website visitors into paying customers
- Web 2.0 for museum websites
- Using your website to facilitate conversations
Following the formal portion of the webcast, experts will be available to answer your questions and facilitate dialogue with your peers.
Over 90% of substance abuse problems begin for people between 15 and 25. To address this demographic, Massachusetts General Hospital Department of Psychiatry has pioneered a groundbreaking new program: Addiction Recovery Management Service (ARMS). To accompany the program launch, MGH partnered with OHO and CauseMedia to develop a video-driven web site (www.AddictionAnswers.com) aimed at helping parents and schools understand the unique challenges of treating teens and young adults with substance abuse problems.
The MarCom Creative Awards – an international design competition – selected three OHO web sites for honors.
The new video-driven web site for the Loudoun Convention and Visitors Association received Platnium Awards in the Overall Web Site design and Home Page Design categories. The site promotes travel to the Virginia County and reflects the new positioning as "D.C.'s Wine Country."
According to the YouTube blog – 13 hours of video are uploaded to YouTube every minute. That’s an astonishing 780 hours of video an hour or 18,720 hours of new video every day. Web videos get attention and are watched again and again. The best news is that new digital production technologies have dramatically reduced the costs of producing new video clips. OHO's professional team can create videos from concept to shoot to integration on your website. Short clips are a great way to communicate your most timely messages and are much more affordable than you might think.
In today's economy organizations are looking to stretch their budgets and to be more effective with their initiatives. Over the past several months, OHO has helped these mission driven organizations add new web-based solutions that move their web sites from talking about the mission to completing the mission. Four new clients and web sites include:
MarkLogic, the leading XML content software company, welcomed OHO into its partner program in 2008. MarkLogic XML software provides firms that publish content the ability to repurpose that content in easy, flexible, and cost effective ways. Content that has been locked up in proprietary formats can be made available for the web, mobile, e-book, PDF, RSS, and other formats. OHO is applying our award-winning user interface and work flow expertise along with the MarkLogic software to build innovative new solutions.
To better serve our clients' needs we've expanded our staff in both our technology and creative teams. We've also added more depth in content development and video production services to meet the growing demand for full service web implementations.
Over the last 4 years, OHO has been helping life sciences and high technology companies recruit better people, more quickly, and at lower costs by using online and traditional advertising. This year we've launched a webinar series to share our knowledge on topics from employee referral programs to using video on the internet to measuring the impact of advertising.
Our next webinar is "The 5 Secrets of Employment Marketing" and will be hosted October 22 at 8:30 and 12:30.