Learn how for-profit schools are using search engines, landing pages, and their websites to increase conversions. You'll also learn how to optimize your website for undergraduate and graduate audiences, and how to use a CRM solution to increase your response rates.
What's new, what's next, what's best, and how it all fits in to a successful digital marketing strategy… Get inside our head with these helpful resources—from blog posts to best practices guides—written by our team of experts.
Drupal celebrates its 9th birthday today on January 15th. Congratulations to Drupal creator and software visionary Dries Buytaert! And what better way to celebrate the birthday of new software than to add a new release. Today is also marks the official release of Version 7 Alpha 1. 9 years, 7 versions, and millions of users are quite a remarkable achievement.
Watch this webinar presented by Jason Smith to learn how to engage museum audiences with social media. Learn about what social media and Web 2.0 is, how to create a social media engagement path, how to reach your audience, and how to encourage creativity.
Watch this webinar with Jason Smith to learn the basics of search engine marketing. Find out how search engines work, the daily impact of search, principles for organic SEO, and the basics of paid search.
Watch this webinar presented by Jason Smith to learn about what you can do to your higher education website to attract more students. Hear tips on what you need to consider in terms of research, features, and functionality before you get started on a website redesign project.
Watch this webinar with Jason Smith on understanding the basics of social media. Learn what you need to know to understand Web 2.0 and get an introduction to and ideas for using social media networks like YouTube, Facebook, Flickr, Twitter, and more.
Learn the new techniques higher education institutions are employing to attract prospective students. Find out what motivates prospective students, which content is best for reaching prospective students, how to plan for your school website relaunch, and which trends you should be paying attention to.
The "12 Days of Twitter" begins today with puns and rhymes through December 25th. Find out how to join into the fun and for a chance to win a prize every day.
18 million people are using Twitter. If you haven’t felt the urge to start writing in 140 character snippets, OHO Interactive has come up with 12 holiday reasons to get started by Tuesday, December 14. Join up to Twitter – or login – and start following us on Twitter at OHOinteractive. You’ll find out how you can get a chance to win a 12 Days of Twitter daily prize.
If you’re wondering why you might want to use Twitter for your business or organization, here’s 12 reasons that we see.
MEM Consumer Finance has selected OHO Interactive to create a Facebook strategy and launch a social media campaign to reach out to their 20-35 year-old target audience in the United Kingdom.
Based on audience demographics, OHO is developing a campaign that will gather friends, publish content, and provide a new channel for MEM to engage their customers. The campaign will be promoted through MEM's existing marketing channels. The campaign will be launched by early 2010. OHO will drive the campaign, provide on-going and evolving strategy, and metrics.
Our project with the World Wildlife Fund (WWF) to develop a mapping application for use in developing countries was highlighted by the science journal Nature.
The site will allow users to create spatial data and records for development projects. The site will have a strong community component that will allow users to collaborate and refine the data. The site will be built using Acquia Drupal and the Google Maps API 3. It is expected to launch in late spring 2010.
I was chatting with a curator and an director of education from a museum recently, and we got into a lively discussion about social media.
I had a moment of clarity – these are the people that should be writing on Facebook and Twitter. The curator has the passion about the subject your audience cares about. Why not give them access? Curators can seed the conversation by seeking out rare artifacts or interesting stories from the collection. This content will drive audience interest and brings the collection of a museum online.
Over 600 museum professionals gathered today in Nashua, NH for the annual conference of the New England Museum Association.
During a double session, Jason Smith, Managing Director of OHO Interactive and Kate Burgess, Special Project Director at the House of Seven Gables, led participants through a 3.5 hour session on Marketing in Web 2.0.
The session included:
Today is World Usability Day sponsored by the Usability Professionals Association (UPA). This year's theme is sustainability.
Virtual and in-person events are being run in over 30 countries.
OHO Interactive and Usability
The World Usability Day site was produced by OHO Interactive and runs on the Drupal content management platform.
The Google Map API provides a robust interface for developing custom maps using your custom data. These maps are much more than way-finding. They are powerful visualizations of data that can be manipulated by users. In addition, a map offers a unique method of displaying search results.
OHO Interactive has developed Google Maps integrations that combine map data, with proprietary data, with public data records (such as public transportation), to provide unique, valuable user experiences.
MITX named three sites developed by OHO Interactive as finalists in the 2009 Technology and Interactive Awards.
One of the concerns I most often hear from clients about their websites is "how can I make them more effective?" Well to help out we've put together a list of common items that are quick wins and can help improve almost any website. This blog post is a sneak preview of these top 10 ideas. Over the new few months we'll be discussing these in more detail in a series of seminars and white papers.
10 Things You Can Do To Improve Your Website.
Lesley University in Cambridge, MA launched the first phase of a new website that is aimed at providing a better experience for prospective students. Both undergraduate and graduate students today have a wealth of educational choices available.
Lesley engaged OHO Interactive to turn their website into a strategic tool that would empower prospective students with the best information available on the value of a Lesley education.
One of the concerns we hear about using the content management system Drupal for website design and implementation is that all of the sites "look the same."
While it is true that out of the box Drupal templates – or themes – have a similar design structure, the Drupal theme engine allows for extreme flexibility.
As we've used Drupal for website design implementations, our team has been able to create interface and design themes that meet the business and marketing requirements of our clients without experiencing limitations from Drupal.
Congratulations to Acquia, the commercial Drupal support company, for adding 200 new customers over the past 6 months. That brings them to over 250 customers in less than a year! Quite a feat at anytime but certainly impressive in today's economy.