A website redesign or application development can feel a lot like rolling dice. You throw a project at your designers and developers and bet that the dice will land your way. If you bet right, your new site or app will be a significant enough improvement to justify your investment. Bet wrong and…
What's new, what's next, what's best, and how it all fits in to a successful digital marketing strategy… Get inside our head with these helpful resources—from blog posts to best practices guides—written by our team of experts.
We’re pleased to announce the GradCity website has been honored with an Outstanding Website award in the travel category of the Web Marketing Association WebAward Competition. This award competition sets the standard for excellence in web development, or as we refer to it at OHO, the ability to #makeitawesome.
The GradCity website scored a perfect 10 on design and received a 9.5 in both Copywriting and Ease of Use. Comments from the judges included:
The September 2014 iBeacon Ecosystem is out with over 50 companies now offering hardware and CMS platforms for managing proximity campaigns. We're also starting to see more deals being signed for the rollout of beacons in stores across the US, including Simon Malls and GameStop.
We've begun an exhaustive research survey of companies providing hardware and CMS platforms for beacons. With about 20 firms responding, here's a read out of some of the preliminary findings:
Last time, we talked about how editorial calendars help your website stay fresh, accurate, and relevant for the long haul. Today’s digital fountain of youth consists of training and guidelines. Does that sound dull? It doesn’t have to be. Also, your website’s livelihood depends on them.
From the age of the Greek writer Herodotus in the fifth century BC up through Ponce De Leon’s exploration of Florida in the 16th century, the legend of a fountain of youth that could wash away the years has persisted throughout history.
While we can’t get rid of those crow’s feet, we have found the fountain of youth… for your website. In this blog series, we will define the components that comprise the secret to eternal youth for your digital face.
What is an editorial calendar?
Cache is a word you’ll hear during most website development or site optimization projects. Relative to websites, caching refers to the process of storing dynamically generated data for reuse in order to improve performance. Here’s a quick explanation of how web cache works:
OHO’s Solutions Architect, Dave Sawyer, will be presenting Bang for the Buck: Improving Drupal Site Performance on a Budget at the New England Regional Developers (NERD) Summit. The Summit will be held September 12-14 at UMass Amherst and includes three days of talks and workshops.
It's a busy time of year at colleges and universities across the country, rolling out the red carpet for new students and welcoming back those returning for another year. Here in Boston, we call it 'The Return of the UHauls' as the moving trucks parade into town.
History repeating itself isn’t always a bad thing. Case in point, OHO Interactive has been named to the Inc. 5000 for the second time. We’re so excited to be included in the 2014 list honoring the fastest-growing private companies in America.
We’ve just completed some independent website user research with high school sophomores to understand how they research and create a short list of colleges. Over the past five years, we’ve spoken with hundreds of high school students, but it’s been a while since we interviewed high school sophomores at the very start of the college selection process. There were a number of actionable data points from the user research, but three big ideas emerged.
This week, the U.S. government launched the U.S. Digital Service to improve the federal government’s digital interactions with citizens. Headed by an ex-Google executive, the Digital Service published a fantastic manifesto of 13 digital plays to guide their creation and development of new online systems.
The U.S. Federal Government officially got on board with user testing for digital experiences this week with the launch of the U.S. Digital Service. Their mission is to improve the federal government’s digital interactions with citizens.
User Research in The U.S. Digital Services Playbook
It shows up on a lot of sitemaps: a section called “News.” Therein lives Very Important Information about your organization and its myriad happenings. So important! Everyone’s gonna want to read this. Extra extra!
But will they? News is not implicitly valuable, simply because we call it such. Does our idea of “news” gibe with the members of our target audience?
While every college and university seems to have their own unique school traditions, spring break happens to be a yearly ritual that transcends campuses and brings together students from across the country to share in a week of fun and sun. StudentCity helps make these trips memorable for college students everywhere.
Just over 1 year since it's introduction, Apple's iBeacon and other Bluetooth Low Energy (BLE) products, hardware and CMS platforms are hitting rapid growth. We have identified over 45 different hardware and platform providers. We are seeing the fastest growth in CMS platforms for managing iBeacon campaigns. These are platforms all businesses use to upload creative and manage which beacons send out which content. These platforms also manage the range of the beacon and trigger actions for distributing the content.
Higher education is in transition. Increasing competition and rising prices have forced students to become more selective in their school choice, and alternative methods of learning are having an impact on the pool of prospective students. Glossy brochures have been replaced by social media and the web to capture prospective student's attention.