It's no secret that colleges and universities, especially private institutions, are facing a crisis. Applications are decreasing, enrollment numbers are plunging, and that spells bad news for revenue. In fact, Moody's outlook for higher education in 2014 cites an alarming trend of expenses exceeding revenues in the long term.
What's new, what's next, what's best, and how it all fits in to a successful digital marketing strategy… Get inside our head with these helpful resources—from blog posts to best practices guides—written by our team of experts.
We’re proud to announce our sponsorship of the New England Regional Developers Digital Summit coming up in September at the UMass Hotel and Conference Center at UMass Amherst. The Summit will include sessions, summits, a hackathon, and more.
Congratulations to our friends at the Northeastern University School of Law on being named a finalist in the Education category for the 2014 MITX Awards.
The MITX What’s Next Awards honor the most exciting tech, creative, and digital marketing innovations in the region. Entries are evaluated based on industry-specific marketing challenges and opportunities, and are compared against each other to determine the best in category.
This month I’m seeing lots more companies come onto the “CMS and platform” side of the ecosphere. There are a number of companies that were working in the proximity marketing or wallet space that are expanding their platforms to deliver an experience through iBeacons. We have identified 22 hardware and platform solutions for Beacons.
It’s been a slower month for announcements or rollouts of iBeacons save for the launch of the MLB apps last weekend and the use of iBeacons at SXSW.
We’re really excited to share some awesome news – DrupalCon has selected OHO Solutions Architect Dave Sawyer to co-present his session “Collaborative Spaces: Integrating Drupal With Google Drive, Hangouts, Dropbox, and More” along with James Barnett, application architect and adjunct Professor at Babson College.
Around here, the old saying “the cobbler’s children have no shoes” hit home when it came to talking about our website. As a digital strategy firm, we’re always focused on creating and building award-winning websites for our clients, so for a while our own website took a backseat. But that’s not the case anymore. We’re so excited to announce the launch of the new OHO.com, a complete reimagining of our digital presence.
Opening Day is coming over the next two weeks and so far there have been no additional press releases from MLB or individual clubs. Will the remaining 18 stadiums be ready for Opening Day? In addition, the ‘At the Ballpark’ app has not yet been updated as outlined in the press release. The last update to the app was on September 15, 2013.
If you’re just getting up to speed on the story, here’s what you need to know:
NYC Camp, Drupal’s New York City mini-conference, is coming up in a few weeks and OHO Interactive is proud to announce our partnership with the event. NYC Camp is focused on helping attendees accelerate their learning while moving skills from an intermediate to an advanced level. This year’s camp will take place April 10 -13 at the United Nations. It features training, summits, social events, keynotes, sessions, and sprints. While tickets are free, the event will be limited to 1,000 attendees so register today.
The sequence of human cognition goes like this: First we identify shape, then we see colors, and finally, once we’ve decoded those shapes, we read. It’s no surprise then, that in a world that has become exceedingly fast, visuals have become a key way in which we choose to communicate with each other.
OHO is proud to sponsor HighEdWeb Pittsburgh, a regional conference that brings together higher education web communications professionals to learn, share, network, and grow. On April 9th, this regional conference will gather attendees from public and private colleges and universities of all sizes to move forward their mission of advancing Web professionals, technologies, and standards in higher education. HighEdWeb Pittsburgh will be held at the Pittsburgh Technical Institute.
Growing up in the snowy winters of the Northeast can be fun. Snow days! Hot cocoa! It can also be disappointing, like during your senior year when your high school combines February and April vacations into one week in March because of an excess of snow days. Losing a week of vacation was harsh, but it did get us the parental sympathy required to take a senior trip.
OHO Interactive is excited to announce our Silver sponsorship of the HighEdWeb New England Conference on April 25, 2014. HighEdWeb New England brings together higher education professionals involved in all aspects of web communications to share knowledge, encourage best practices, and move web communications to the next level.
If you're not careful when it comes to implementing your Drupal site, a lot can go wrong. Working with a partner who has Drupal expertise and plenty of experience can help you avoid costly mistakes that can derail your digital strategy. Here's our list of 11 common mistakes that are entirely avoidable, along with the reaction you can expect if you make them.
I've updated "The Emerging iBeacon Ecosphere" infographic we released in February. Based on the feedback I heard, I've removed the distinction between hardware and platforms as many of the companies making CMS platforms are also creating their own beacon hardware. There are certainly companies just developing hardware, but it seemed too firm to divide these groups. It's more accurate to view it as a spectrum from pure hardware to software.
Many factors weigh in the decision-making process for prospective students. It's critical for higher education institutions to deliver the right information at the right time. To communicate effectively, it's important to understand the type of messaging that will resonate most with prospective students as they make their way through the student lifecycle.
Download our infographic outlining The Student Lifecycle to learn which messaging works best during each phase of a student's journey.
iBeacon has been getting lots of attention this past week with a surge in articles and an analyst report calling out the potential for improving proximity marketing on mobile devices. Last year’s iBeacon announcement, along with the release of the iPhone 5S with a fingerprint sensor to facilitate e-commerce, has opened up the debate as to whether the more elegant iBeacon “touchless” payment will destroy NFC for mobile payment.
According to Google Trends, iBeacon has a long way to go to catch NFC. Clearly iBeacon is a very interesting, but still emerging technology.
For a young kid, few activities are more exciting than putting things together and taking them apart to figure out how they work. Helping children identify that tinkering and building as engineering can change how they view their career opportunities, adding ‘engineer’ to the list along with fireman, actress, and doctor. This is the foundation for Engineering is Elementary (EIE), a project of the National Center for Technological Literacy based at the Museum of Science, Boston.