Boston is chock-full of incredibly talented web designers, developers, and digital marketers always looking to expand their knowledge and network with their peers. The city offers a vibrant community for digital professionals, from various groups that suit one’s interests to great conferences, camps, and events with high-profile industry experts. There are so many opportunities to develop new skills and learn from others, so we’ve compiled a list of local “must attend” events to add to your annual list.
What's new, what's next, what's best, and how it all fits in to a successful digital marketing strategy… Get inside our head with these helpful resources—from blog posts to best practices guides—written by our team of experts.
SEO and SEM are two acronyms that are commonly referred to during online projects. We’ve found that they are sometimes confused for one another. Here’s a quick breakdown of the differences:
From the outside, this is what the typical web project might look like: We have a kickoff meeting. We have a lot of meetings and do a lot of work. One day, the site launches. We celebrate and eat cake. Yay! Then, we move on. The project is done!
Or is it? What about Day Two -- when the crumbs have been swept away and the website is really, truly out there?
OHO’s Dave Sawyer and Mac Bleser have been selected to present their session Real-time Multi-Device Theming: Say Goodbye to the Refresh Button at Design for Drupal at the MIT Stata Center in Boston from August 1 – 4, 2014.
Website governance plans are an acknowledgment that the website is an organizational tool, and while typically the focus of governance is content and messaging, it can cover other areas as well. Governance generally has three components:
As a digital marketer, figuring out how to make Google Analytics work for you is an important first step toward leveraging data that will help you get the most out of your website. Being able to track your users from their first click to conversion provides valuable information as to how effective your marketing efforts are at pushing people through the funnel and allows you to think strategically about your users.
OHO’s Dave Sawyer recently co-presented Collaborative Spaces: Integrating Drupal with Google Drive, Dropbox, and More at Drupalcon Austin. The session provided a how-to on creating a more collaborative experience by bridging the gap between the content that is managed in Drupal, and the documents, files, and conversations that are exchanged outside of Drupal in services like Google Drive, Dropbox, Google+ Hangouts, and Google Talk.
Watch the session recording to learn about numerous useful integrations of these services with Drupal such as:
As a Boston-based digital agency, we have access to great conferences, events, and groups that offer opportunities locally for networking and professional development. Our calendar has been full lately with An Event Apart in Boston and the MITX What’s Next Awards where our work with Northeastern University School of Law was a finalist in the education category.
Riddle me this? How do I track a user from my Facebook ad to my website to my third party lead generation tool – all in one analytics package?
Register now to join OHO's Jason Smith on Tuesday, June 17 at 12:00pm ET for a FREE webinar that will teach you how to outwit Google Analytics and get it to track users from first click to conversion. You’ll learn new analytics super powers, including how to:
It’s the time of year again. Colleges and universities have sent another batch of bright-eyed, bushy-tailed graduates into the world to make their way, hoping they stay connected to their alma mater. To make sure these new graduates stay engaged, schools need to provide a great online experience that facilitates connections and community, and shows how important and active alumni group is to a thriving higher education community.
When it comes to offering personalized experiences on the web, the first thing that usually comes to mind is a website that welcomes you with a greeting like “Hi Steve…not Steve? Click here” in small type in the top corner of the page. Or perhaps you think of a commerce site providing product recommendations based on your past purchases or browse behavior.
In the last few years, responsive web design (RWD) has become the standard website implementation to address the needs of mobile users. During that time, RWD has evolved from a basic, template-based approach to a sophisticated and customized one. If you’re thinking about redesigning your site to optimize for mobile, you’ll want to understand what a responsive design looks like today as well as where it’s going next in order to make sure you spend your redesign dollars wisely.
An Event Apart is billed as “the design conference for people who make websites” and each year the experience exceeds expectations. The conference offers an opportunity for people who are involved in any part of the web design process to come together for knowledge sharing and networking. Sessions are led by everyone from industry visionaries to master practitioners, and give attendees from a wide range of disciplines plenty of food for thought.
Law schools across the country are facing a serious crisis. The changing landscape of legal education has led to recruitment challenges that are threatening the longevity and success of programs at many schools.
There are multiple drivers fueling the crisis. While addressing some of these issues is a more complex challenge than addressing others, it’s vital for schools to map out digital marketing strategies that tackle them head-on if they want to position themselves for survival. Some of the major issues law schools must confront in their digital planning include:
Even though promoted tweets have been around for about four years, it’s only been more recently that smaller businesses and organizations have been taking advantage of the web advertising service. Promoted tweets are an easy and cost-effective way to gain more awareness for a Twitter account or exposure for a specific tweet, and they can help drive traffic to a website page or blog post. If you’re thinking about dipping your toe into the promoted tweets pool, you’re in luck. We’re sharing some valuable tips based our experience running campaigns to help you get started.
Not too long ago we decided it was time to redo the OHO website. We thought it would be easy; after all, we do this for clients every day, right? Well, as it turns out, that was back in 2011. It took longer than we expected, but what really matters is that the new site is live and we’re all basking in the glory of our hard work and dedication to the project.
Back in 2010, it seemed to come out of nowhere – responsive web design (RWD) – a term coined by visionary designer Ethan Marcotte that would soon become a household name in web design and mobile strategy. For many, this was an entirely new concept: the idea that web content could be intelligently adapted to a variety of mobile form factors by using HTML and CSS alone.
It's no secret that colleges and universities, especially private institutions, are facing a crisis. Applications are decreasing, enrollment numbers are plunging, and that spells bad news for revenue. In fact, Moody's outlook for higher education in 2014 cites an alarming trend of expenses exceeding revenues in the long term.