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User-Centered Design, With an Eye Towards Business Goals
The start of any significant User Experience Design exercise begins with our
4-step process that allows the OHO Interactive UXD team to understand our clients, their needs, and help craft a user experience that exceeds customer expectations. This process establishes a baseline understanding of the problems before us and provides us with the knowledge to make informed decisions and recommendations.
First, we aim to understand the full breadth of your business, your customers, your internal users, your product history, and your plans for the future.
Second, we dive deep to understand the current product – if it exists – and at least current processes and roles if a web application doesn’t exist. In this step, we like to inventory and catalog pages for reference.
Third, we synthesize the information into high-level concepts, typically: site plan, site flows and key screens. These documents become a baseline for conversation.
In coordination with product managers and business stakeholders, we define an ordered plan for addressing the high return sections of the applications.
Once the baseline has been established, the OHO UXD team addresses the issues that the client and product management team believe will deliver the highest value return and resolve pain points, such as: decrease support costs, increase learnability, speed adoption, improve product demo, or create competitive advantage.
Our goal is to use the building blocks of user experience concept development, such as screen flow, wireframes, live prototypes, to articulate value. We validate new ideas with users by using focus groups, user tests, and usability testing.
Through this iterative approach, we define an application that is centered on the user.