Blog

Are you attending the Gilbane conference this fall? I hope you'll sit in on the panel I'll be speaking on, talking about usability in B2B. I'll be exploring how B2B expectations are changing, converging more and more with B2C practices, at the leading web and content management conference on November 30.  B2B marketing and usability are changing. The recent explosion of mobile devices and apps, combined with the  evolution of Web 2.0 have quickly raised the bar on usability expectations within the Enterprise. Corporate users of web sites and apps today compare their experiences to consumer products and services such as iPhone/iPad, Kayak, and Google. Today's marketers are scrambling to meet these growing user expectations. Join me, World Usability Day founder Elizabeth Rosenzweig, as well as other leading industry experts, for this interactive session on how to turn your B2B website or app into a a truly lovable "consumer"-like experience.