- Case Studies
- About OHO
Develop and operate a global web-based solution for book development and distributed authorship that streamlines process and creates efficiencies.
Elsevier—one of the world’s largest publishers—needed a web-based solution to improve its editorial development process for large multi-author titles. Lacking a centralized system, the existing editorial process relied heavily on email communication and spreadsheets to track hundreds of manuscripts and thousands of images.
While recognizing the need for change, many stakeholders within the company remained hesitant to adopt a technology solution for this process. They were concerned not only that an automated system would be too complex and come with a steep learning curve, but also that it would require the need to provide technical support to authors.
OHO worked with a single publishing group within Elsevier to conceptualize a system. This group was responsible for developing 1000+ page medical texts, and their needs were indicative of the needs of the organization at large. Their users required:
To alleviate the apprehension around migrating to a web-based solution, OHO planned a soft roll-out. Once the initial introduction of the solution was accepted internally, users could act as champions and encourage adoption by other groups. OHO addressed concerns around system complexity and training requirements by developing a strategy that:
OHO developed and launched the new site in less than 6 months. Built on a customized content management system running on an Oracle database environment, the site included a work flow engine and notification system that met with Elsevier's business requirements and created efficiencies in the publishing process. Upon launch, more than 10,000 authors and editors from 60 countries were using the system.
The implementation of a clean, user-focused interface drove site adoption across the organization's editorial groups. After just one demonstration of the easy-to-use system, a number of additional editorial groups wanted to transition, and ultimately, the initial roll-out grew from several books to dozens in less than 12 months.
OHO conducted user research to define user personas and develop feature and function priorities.