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The hits just keep on coming here at OHO as we've been awarded four (count 'em, four!) 2012 MarCom Awards for our work with Boston Society of Architects, Uncommon Schools, and Northeastern University's School of Law. The awards, which were announced earlier this month, represent a broad range of the best websites, most inventive communications collateral, and greatest marketing campaigns around. Since OHO won for a broad range of services and clients, read on for details about the winning entries.

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Website Redesign for Boston Society of Architects

The OHO-redesigned website for the Boston Society of Architects (BSA) represents not only a striking design, but a redesign built on the strength of the robust content management system Drupal. By leveraging smart designs and an even smarter site framework, the staff at the BSA are able to content manage and update their site quickly, easily, and effectively (all without sacrificing style).

To see the site for yourself, visit architects.org.

Award won: Platinum

Interior Site Design & Video Production for Uncommon Schools

The Our Stories section of the website for Uncommon Schools, a network of urban charter schools based on the northeast, was originally envisioned as a means of housing all of the great photography and video that were regularly captured at each of Uncommon's 17 various schools. What it ultimately became was an experience for users to feel what it's like to be at an Uncommon school. Image, media, and video galleries aren't so much "browsed" as they are "experienced," inviting users to get lost in the content (and, as a result, connect with the charter school network's story that much more).

To experience an Uncommon story firsthand, visit uncommonschools.org/our-stories

Award won: Gold

 

And what better way to tell a story than with video? As the first piece of OHO-generated content for Uncommon Schools' new Our Stories section, the Hear from Recruiters video is Uncommon's way of talking firsthand to those interested in working at Uncommon and growing their pool of applicants from a broad range of amazing applicants to well-informed superstars ready to rise to Uncommon's challenge.

The video in its entirely is embedded above and lives on the Our Stories section of the Uncommon Schools website.

Award won: Gold

Print Viewbook Layout & Design for Northeastern University School of Law

These days, with print brochures going the way of the dodo and people preferring their communications come in a more digital (read: easy to delete) format, a print viewbook's gotta be pretty special to turn some heads. And that's exactly what Northeastern University School of Law (NUSL) got with their new OHO-designed viewbook for the 2012-2013 academic year. Page after page of gorgeous design, engaging imagery, and enlightening infographics informs the reader both about the program and why it's worth looking at as a school that's not afraid of differentiating itself.

To see the viewbook in its digital form online, click over to zmags.

Award won: Platinum

These are big wins for OHO, as the four projects outlined above represent not only a broad range of the services we offer and the client industries we serve but work we're immensely proud of. We realize not every project is worthy of an award (and we've had our fair share of losses here), but when work that's so close to our hearts garners a win... well, it just makes the work that much sweeter.

To read about the MarCom awards and to see OHO's place alongside the full list of winners, visit www.marcomawards.com/winners/

Rachel Sherman
Nov 13, 2012

You don't have to be a passionate, hopeful, young teacher to appreciate the message in Uncommon Schools' latest video: the key to a successful career is surrounding yourself with smart, driven, impassioned people in an environment that expects only the best.  Pretty inspiring stuff, if you ask us.

Check out the full video, from Uncommon Schools' Vimeo page, above, which was co-produced by OHO Interactive and Anchor Line Web & Screen Works.

Rachel Sherman
Aug 13, 2012

Tufts University in Boston, MA became the first selective university in the US to encourage prospective students to submit videos via YouTube as part of the admissions process.

According to report on Boston.com of the 15,436 applicants to Tufts this year, more than 6 percent submitted a video.

The videos provide an opportunity for students to personalize their admissions applications and highlight their unique abilities. While many schools have always encouraged supplemental material this is the first open call for YouTube videos.

Learn more about academic recruitment and social media.

Watch a selection of the videos submitted to Tufts.

Academic Recruitment 2.0

How are for-profit universities using social media, search engine optimzation, and online advertising to recruit students.

Watch the Presentation Now

Jason Smith
Feb 21, 2010

We've just launched a new virtual tour mapping application for the Department of Psychiatry at Massachusetts General Hospital. The virtual tour is designed for the department chief and the development office to introduce the department to prospective donors. It covers the four office locations reaching from Cambridge to Chelsea and provides a 15 minute overview of the staff and services through photos and video.

The virtual tour and introduction video were also used in conjuntion with the 75th anniversary of the department and its gala event.

Mass General Hospital Virtual Tour and Map

OHO provided start-to-finish services for the project including:

  • Concept and design
  • Design of map-base
  • All photography
  • Video production and editing

Learn more about OHO's map expertise.

Case Study about our work for Mass General Hospital.

Jason Smith
Feb 01, 2010
Design, Drupal, Maps, Video

The MADI Resource Center's website www.moodandanxiety.org was highlighted in by a Health Alert by WCVB Channel 5 News. The segment features the videos produced by OHO for the MADI Resouce Center at Massachusetts General Hospital. The videos help illustrate each stage of the mental health journey including: awareness, diagnosis, finding help, and support and recovery. The videos include patient testimonials and interviews with experts from the Department of Psychiatry. The site is free and available to the public along with the public education forums.
Watch the segment here.

Jason Smith
Mar 04, 2009
MGH, Video

Massachusetts General Hospital’s Mood and Anxiety Disorders Institute (MADI) provides public education about serious mental health conditions.  As part of a web site restructuring, MADI selected OHO to design and produce a series of web videos to educate users about the mental health journey.
The 9 videos feature testimonials from MADI patients, family members, and staff who describe their journey, support, and treatment through mental illness.  These videos also align with the institute’s process of helping patients through the steps of:  Awareness, The Search for Help, Diagnosis, Considering Treatment Options, Finding Support, and Living, Loving & Coping.
More information on mental health issues, and the videos, can be found at:  www.moodandanxiety.org

OHO Newsletter
Mar 02, 2009
MGH, Video

The MarCom Creative Awards – an international design competition – selected three OHO web sites for honors.

The new video-driven web site for the Loudoun Convention and Visitors Association received Platnium Awards in the Overall Web Site design and Home Page Design categories. The site promotes travel to the Virginia County and reflects the new positioning as "D.C.'s Wine Country."

The second-generation web site for Leveraging Investments in Creativity (LINC) followed the Visit Loudoun site receiving the Gold Awards in the Overall Web Site design category. LINC is a 10-year initiative to improve working conditions for artists.

The Philip Johnson Glass House web site was also awarded an Honorable Mention in the Home Page Design category.

www.VisitLoudoun.org

www.LINCnet.net

www.PhilipJohnsonGlassHouse.org

Jason Smith
Nov 03, 2008
Awards, Design, Video

According to the YouTube blog – 13 hours of video are uploaded to YouTube every minute. That’s an astonishing 780 hours of video an hour or 18,720 hours of new video every day. Web videos get attention and are watched again and again. The best news is that new digital production technologies have dramatically reduced the costs of producing new video clips. OHO's professional team can create videos from concept to shoot to integration on your website. Short clips are a great way to communicate your most timely messages and are much more affordable than you might think.
 

OHO Newsletter
Oct 08, 2008
Video
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