A review of our clients’ site traffic for January 2009 reveals an average of about 0.5% of visitors are using an iPhone to browse sites. Consumer focused sites – such as museums – are seeing the biggest iPhone usage with rates starting to pass 2%. With record numbers of iPhones being sold, these numbers are sure to increase. Other newcomers including Google’s Chrome browser and Sony Playstations are showing up on usage reports.
As the increase in mobile access continues we will see more opportunities to segment web site traffic and address individual audiences more effectively. For example, that iPhone user might be down the street and interested in what service or programming is happening right now.
Want to learn more about your site statistics and their impact on your organization? Contact OHO today.