Yesterday, I spoke in a webinar on how colleges can retool their websites to reach more students, encourage admitted students to enroll, and attract graduate students who have more options than ever. If you'd like to see the recorded version of this webinar, we've just posted the video.
Blog
Jason Smith
Sep 28, 2011
What does “engage” really mean for online communities devoted to a consumer brand? How do you truly engage your community while still meeting marketing goals? Join us for a free webinar with Acquia on July 20 at 1pm to get answers to these questions.
As more and more consumer companies build communities to promote their products and engage with consumers, many are challenged to find ways to keep the members interested and drive revenue. How do you keep your online community interesting and drive ROI? Too many commercial messages and too little great content will make the community a ghost town, but you didn't build the community to not have ROI. Finding the perfect balance of product and social engagement is not really a trade-off at all-product and social engagement can go hand-in-hand, driving increased consumer loyalty. The key is to find the right strategy, and pick the right features for your brand:
- Social gaming can be a true driver not just of superficial engagement, but also can drive branding in its truest sense, by connecting consumers to the meaning of your brand. Find out how "serious fun" can increase visitor loyalty and add depth.
- Couponing can be integrated into communities in ways that are closer in financial model to traditional coupons, but still social. Find out how to make coupons "social" in a different way, and not give away the farm.
- Social content is not a separate animal-it should be part of your overall content strategy. Find out how to take your existing content assets and strategy and integrate them into your branded community in ways that make sense.
This one-hour interactive webinar will include a Q&A session at the end, where you can ask us about your online community. Whether you've got an existing community you want to find the ROI for, or are just thinking about community and want to build it right from the start, join us!
Speakers: Jason Smith, OHO; Christina Inge, OHO; Amanda Wilson, Acquia
Register to join the webinar: http://bit.ly/nFpcJq
Christina Inge
Jul 13, 2011
OHO is pleased announce four new free webinars – there is no cost and no obligation to attend. Please be sure to pre-register as space is limited to 45.
OHO will begin the summer early with a webinar on Wednesday, June 3rd – the topic is "Imagining Your Next Web Site. 10 Ideas to Engage Your Audience.” In this session participants will receive an introduction to 10 emerging trends in websites and internet strategy. Find out more and register for this free session.
On Wednesday, June 10th and July 15th we will host: "Targeting Candidates Using Social Media." This session will focus on the new opportunities to deliver highly targeted advertising via social networking sites such as Facebook and LinkedIn. Find out more and register for this free session.
On Wednesday, June 24th receive an introduction to social networking sites: “Facebook. Twitter. Flickr. YouTube. Getting Started with Social Media.” We’ll provide an introduction to each service, a demographic snapshot, and ideas for leveraging these sites for marketing. Find out more and register for this free session.
Get Updates in Facebook or LinkedIn
Our calendar of webinars can be found at: www.oho.com/webinar or join us on Facebook or LinkedIn to get updates about events and webinars.
Jason Smith
May 21, 2009
Wednesday March 11 at 2:00 PM ET.
As the first in a series of webinars just for OHO clients, we’ll bring you up to speed on the latest trends in search engine marketing. In this 50-minute session, we’ll cover search engine marketing basics, blow up some search engine optimization myths, and answer key questions:
- How do search engines gather information?
- What's the difference between search engine optimization (SEO) and search engine marketing (SEM)?
- Should I ever use paid search to improve my results?
- How can I write content to improve my search results?
- Is optimization a technical or a content problem?
After the session, you'll have a clear understanding of how search engines work and the core strategies for making updates to your site to improve rankings. We will also introduce you to third-party tools for gathering data and improving rankings. Register Now. See What You'll Learn >>
OHO Newsletter
Mar 02, 2009
2 Webinar Times: January 13 at 8:30 AM ET and 12:30 PM ET.
Especially for museum executives and marketers, this 20-winute webinar will focus on overcoming obstacles to increased attendance in a declining economy. We will address these topics and more:
- Turning website visitors into paying customers
- Web 2.0 for museum websites
- Using your website to facilitate conversations
Following the formal portion of the webcast, experts will be available to answer your questions and facilitate dialogue with your peers. Click here to register for "Get Visitors From Your Home Page to Your Lobby."
OHO Newsletter
Jan 08, 2009
Over the last 4 years, OHO has been helping life sciences and high technology companies recruit better people, more quickly, and at lower costs by using online and traditional advertising. This year we've launched a webinar series to share our knowledge on topics from employee referral programs to using video on the internet to measuring the impact of advertising.
Our next webinar is "The 5 Secrets of Employment Marketing" and will be hosted October 22 at 8:30 and 12:30.
OHO Newsletter
Oct 08, 2008
