The PEW Internet & American Life Project announced that as of December 2008, 11% of adults used Twitter or similar service to share updates about themselves and to read updates about others. In May 2008, just 6% of adults reported using this type of service and in November 2008, 9% of adults reported using this type of service.
Twitter was launched in August 2006 and allows people to send short messages known as "tweets" to friends. These messages are less than 140 characters and can be sent from a computer or, more likely, a data-enabled phone such as a Blackberry or iPhone.
Other highlights from the report include:
- Use of other social networking sites and blogs increase likelihood of use of Twitter
- The service is most popular with internet using adults under 35 - with nearly 1 in 5 online adults between 18 and 34 using Twitter or similar service
- Only 1 in 10 online adults over age 35 are using this system
- Twitter has been used to disseminate information about California wildfires and the January 2009 crash of the US Airways flight #1549
Source: Pew Internet Project Data Memo, February 12, 2009, "Twitter and Status Updating" by Amanda Lenhart and Susannah Fox
A review of our clients’ site traffic for January 2009 reveals an average of about 0.5% of visitors are using an iPhone to browse sites. Consumer focused sites – such as museums – are seeing the biggest iPhone usage with rates starting to pass 2%. With record numbers of iPhones being sold, these numbers are sure to increase. Other newcomers including Google’s Chrome browser and Sony Playstations are showing up on usage reports.