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Museums Gather to Discuss Social Media at NEMA

Submitted by Jason Smith on Thu, 11/12/2009 - 15:41

Over 600 museum professionals gathered today in Nashua, NH for the annual conference of the New England Museum Association.

During a double session, Jason Smith, Managing Director of OHO Interactive and Kate Burgess, Special Project Director at the House of Seven Gables, led participants through a 3.5 hour session on Marketing in Web 2.0.

The session included:

  • What is Web 2.0? – discussing the philosophical and technological change that has happened on the web since 2005.
  • Best Practices for Social Media – an introduction to Facebook, Twitter, YouTube and Flickr including: demographics and suggested applications
  • Social Media in Action – Kate Burgess talked the audience through how the House of Seven Gables has used Facebook and Twitter to create a new marketing channel.
  • Social Media Engagement Pathway – An overview of the 4 steps OHO uses to plan social media campaigns.

The session was attended by over 60 museum professionals – some key questions that they audience raised:

  • How do you keep up the new ideas and energy on Facebook?
  • What privacy concerns should museums have in posting images or content?
  • How can I integrate images from Flickr into my website?

OHO will be hosting an encore presentation of the talk in two segments. Learn more at our webinar page.