Google Trends: How We Talk About UX Now

Curious about how much people are talking about usability and user experience, I did a quick search in Google Insights on the two terms. (Google Insights is awesome, by the way, tracking the relative interest in terms over time, based on how often people search on them).

The results were interesting: at first, it appears that people are struggling less with usability, since they're Googling it less often:

But type in "user experience" and we see the topic trending up:

Although the terminology may be shifting, interest in usability and the user experience is definitely growing. Usability remains a concern for a lot of people.