FixOutlook.org Launches Twitter Campaign to Advocate for Change

FixOutlook.org is using Twitter to build an online petition to advocate for changes to Microsoft's e-mail product, Outlook.

The interface pulls in user profile images of any users who have have tweeted about the issue and pulls these across the screen providing a compeling visual "wall" of support. It also keeps a real-time counter of the number of people that have tweeted.

The benefit of this type of advocacy is that "signing your name" also broadcasts to your Twitter "followers" your position. This approach reduces the traditional on-line advocacy process of sign your name, think of friends who would want to hear, find their e-mails, and send off an e-mail from a multi-step to single step process.