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Brandeis University launched a new admissions website targeting prospective undergraduate students. OHO Interactive partnered with the office of communication and the admissions team to create a rich photo-driven experience. This is the fourth site that OHO has launched for Brandeis University.
The strategy for the site was to create a new, simple information architecture that allowed prospects to quickly jump between sections. In addition, the messaging is driven by slideshows and concise headlines. The amount of page copy was reduced to make pages easier to scan.
The engagement included: