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“We love how beautiful, functional and impressive our site looks,” said Gina Keir, Director of Public Relations and Marketing. “It is now commensurate with the incredible art museum that we are.”

The previous site sidelined the art and put a heavy emphasis of the web site elements such as navigation. In its reincarnation, OHO flipped this around creating a navigation scheme that is minimalist and pushes the content to the front with large, oversized images and the capacity for full-screen slideshows.

“Web 2.0 museum website design is all about putting the art and the experience of art front and center,” commented Jason Smith, Chief Creative Officer at OHO. “The web is a visual medium. People scan for information and read micro-content. We encouraged the marketing team to focus on showing – rather than telling – why the museum is a great place.”

www.katonahmuseum.org

Congratulations to OHO client Massachusetts General Hospital for being a 2009 Webby Award Honoree. Micro site Addiction Answers won the Webby Award in the Health Category. Addiction Answers was created by MGH, causemedia, and OHO Interactive to support The Addiction Recovery Management Service (ARMS) at MGH. It specializes in supporting teenagers and young adults between the ages of 15 and 25, and their families, as they deal with their substance-related problems.

The Webby Awards are the leading international awards honoring excellence on the Internet. Established in 1996 during the Web's infancy, the Webbys are presented by The International Academy of Digital Arts and Sciences, a 550-member body of leading Web experts, business figures, luminaries, visionaries, and creative celebrities.

Wednesday March 11 at 2:00 PM ET.

As the first in a series of webinars just for OHO clients, we’ll bring you up to speed on the latest trends in search engine marketing.  In this 50-minute session, we’ll cover search engine marketing basics, blow up some search engine optimization myths, and answer key questions:

• How do search engines gather information?
• What's the difference between search engine optimization (SEO) and search engine marketing (SEM)?
• Should I ever use paid search to improve my results?
• How can I write content to improve my search results?
• Is optimization a technical or a content problem?

After the session, you'll have a clear understanding of how search engines work and the core strategies for making updates to your site to improve rankings. We will also introduce you to third-party tools for gathering data and improving rankings. Register Now. See What You'll Learn >>

Located in Boston's historic Beacon Hill, the Congregational Library offers an extensive array of contemporary and classic religious material.  Founded in 1853, the organization was incorporated "for the purpose of establishing and perpetuating a library of religious history and literature of New England, and for the erection of a suitable building for the accommodation of the same, and for the use of charitable societies."
The library’s collection of over 225,000 items documents the history of one of the nation's oldest and most influential religious traditions.  OHO designed and developed the new web site for the library using the Drupal social media and content management system.  This robust platform will support the library’s move into a digital future for years to come.